A Canadian Family

Genealogy & Vintage Postcards

Maskinonge – Caillette Restaurant & Dairy Bar | La Mauricie

Maskinonge, Mauricie, Dairy bar, restaurant, Caillette

At first glance this seems to be a hunting store or meat counter – but what you’re actually
looking at is a 1960s image of the dairy counter at the Caillette Restaurant and Dairy Bar in Maskingonge (Mauricie) Quebec. I think that in some cases, a picture is worth a thousand words, so ….

Giant creamer & spoon. Warmth? Mais oui!

Name tags under cow heads – it doesn’t get any cuter than this!

Cow tails? Your guess is as good as mine!

If you’re planning a visit to Quebec, you’ll be happy to know that this establishment is still there – although Caillette (like so many other Quebec milk producers) has been taken over by the Italo-Canadian cheese maker Saputo.

A last word. In all seriousness. I am really grateful to Saputo and the people of the Mauricie region who are preserving this heritage property. All across Quebec diners, taverns and other unique local landmarks are disappearing and being replaced by cookie-cutter, anonymous businesses.

I say let’s keep these heritage properties going and – Vive la difference!

*  *  *  *  *

comment from Karen, the Queen of Weltschmerz

Love the postcard! Is it weltschmerz? I’m not sure. Now if the cow’s tails were braided . . . .

 

 Of possible interest:

Vintage Postcards of Quebec

Shawinigan (1960s) – La 5e avenue dans le centre commercial  Most recent

Trois-Rivieres Hippodrome (Racetrack)

Trois Rivieres, St-Lawrence Paper Mills

Trois Rivieres, St-Maurice Paper Co. Ltd.

FURTHER READING

Produits Caillette Inc

– a companion postcard from the collection of the Quebec Bibliotheque et Archives Nationales.

Laiteries du Québec  

– J.G. Comtois’s terrific site “Quebec Dairies” which includes photos and historical tidbits about Quebec’s dairy industry as well as information for those who collect dairy artefacts such as milk bottles, bottle caps and advertising ephemera.

Photos Historiques Mauricie

– a French language site with many fine photos. Click on the Mauricie tab and choose Maskinonge from the drop down menu.

Restaurant Caillette –

– up-t0-date location and contact information.

Maskinongé Regional County Municipality, Quebec

February 6, 2010 - Posted by | . | , ,

11 Comments »

  1. Love the postcard! Is it weltschmerz? I’m not sure. Now if the cow’s tails were braided . . . .

    Comment by Karen Resta | February 6, 2010 | Reply

  2. I love the idea of Weltschmerz as applied to postcards… I have some cutsy cards up at my blog.

    Comment by maryt/theteach | February 11, 2010 | Reply

  3. Very unusual! Happy Postcard Friday!

    Comment by Herself | February 11, 2010 | Reply

  4. I love learning something new! Wonderful card! Happy PFF!

    Comment by Snap | February 11, 2010 | Reply

  5. I have been trying to figure out weltschmerz too.

    Comment by postcardy | February 11, 2010 | Reply

  6. Weltschmerz – what a fantastic comment. The rules are even better. Thanks for defining a very funny and challenging goal to strive for. 🙂

    Comment by Mary | February 11, 2010 | Reply

  7. A fabulous card and I liked the way you analyzed it. Happy PFF.

    Comment by Bob of Holland | February 12, 2010 | Reply

  8. This card fills the bill as far as I can see! I had no clue what the term meant, and this card certainly brought the definition to life. Happy PFF.

    Comment by Linda | February 12, 2010 | Reply

  9. I don’t think I can compete with that! Fascinating. I agree wholeheartedly on the subject of preserving not only heritage but individuality. So many of our High Streets in this country are just clones and the small businesses are disappearing one by one.

    Comment by Sheila | February 12, 2010 | Reply

  10. It’s definitely wet..wel…wer…uhm yes! You got it right. Especially those cows tails – and if that’s not what they are, the only other possibility is a coupla scalps left over from a raid. GREAT card!

    Comment by Muse Swings | February 12, 2010 | Reply

  11. […] my favorite is this one.  Then, Evelyn Yvonne Theriault of A Canadian Family posted her idea of a weltschmerzian postcard.  My contribution is based on the definition found in my tattered copy of Webster’s New […]

    Pingback by Weltschmerz in the park « Postcardiness's Blog | February 25, 2010 | Reply


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